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Growth Marketing
In my role as Innovation Writing Lead at Netflix, I was a creative and strategic contributor on a number of growth marketing initiatives aimed at new member acquistion, which were merchandized across a variety of platforms. Below are some examples of that work.
Vertical Video Genre Tickers
This mobile campaign used a fun countdown-ticker device to highlight the breadth of Netflix content that awaited prospective members once they signed up. I crafted the copy for each of these assets, which referenced well-known Netflix content from each genre category.
Ticker: Horror
Ticker: Action
Ticker: Comedy
Ticker: Unscripted
"Try 30 Days Free" YouTube Sizzle
Ah, the good old days when Netflix offered free trials. (For a whole month, no less!) This piece was a promotional hype sizzle of sorts that highlighted prominent content that was awaiting new customers on the service. I crafted the in-video messaging, which conveyed the offer's value props in a clear yet conversational way.
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