BILL SAVAGE

For this non-subscriber-focused initiative, I spearheaded the creation of SEO-friendly descriptions for a large number of Netflix content collections that correlated to an array of criteria. Each incorporated a number of high-ranking search terms in a linguistically organic way, ensuring that the resulting language felt inviting and human, rather than just like a grab bag of disparate key words. These descriptions displayed in Google search results as well as in the non-member version of the Netflix service.

This effort led to a meaningful rise in Netflix's ranking on Google search result pages, with consumers then clicking through to these distinct collections on product, and ultimately driving new subscriber sign-ups.