I am a Los Angeles-based creative lead, writer and strategist. Currently, I'm working with Apple TV+ on the development and execution of on-product creative promoting their original content to an array of audiences.
Prior to that, I spent six years at Netflix, working with the Product Creative Studio and Creative Writing Strategy teams on award-winning promotional campaigns for original films, series, specials, live events and games. As the U.S. writing lead for all trailers and promotional assets, I helped establish and maintain style guides and best practices for promotional writing, and was the writing lead for A/B tests and other product innovation efforts. I was a volunteer mentor for colleagues in earlier phases of their careers, and worked on inititatives aimed at achieving more authentic representation in promotional A/V assets and increasing opportunities for creatives from underrepresented communities.
​
I've also worked extensively as a writer and director in film and TV. My debut feature, In Lieu of Flowers, screened at festivals across the U.S. and is currently available to stream on a variety of platforms. I was a writer on the Adult Swim comedy series Newsreaders (a spin-off of the Emmy-winning Children’s Hospital) and TruTV's Six Degrees of Everything, and have written and/or directed a number of pilots and short films featuring some incredibly talented folks who have gone on to great things.
Most frequently, I can be found traipsing the streets of the San Fernando Valley with my old dog and young child.
